RZN8 Performed a marketing analysis and determined that the client had a really unique internal reality. We found that southwest floor really took their efforts to be environmentally responsible seriously, yet it was nowhere to be found in their brand. We created a logo that used the hard edges and architectural lines found in industrial complexes and applied them to a typically soft and organic shape such as the leaf that typically symbolizes environmental awareness. This was met well with bold yet earthy tones in their brand palette. RZN8 then applied this new logo to an 8 page brochure that knocked their grinders off!

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